Why make it shoppable?

Shoppable is a type of internet product content that customers can click through to directly make a purchase. Sometimes these purchases are directed to the merchant's website, or increasingly purchases are made natively within the platform where the product was shown.

Making your products shoppable allows customers to buy your product wherever they see them, rather than only when they are determined to be at the bottom of the sales funnel. This results in increased opportunities to make sales, and prevents you customers from having to search to buy your products.

GenY and Gen Z have moved away from traditional search engines when searching online for product information. Shoppable lets you reach these customers where they already are, enabling them to quickly purchase your product. 

Shoppable also allows you to partner with content creators and influencers your customers trust. When you make it shoppable, customers can quickly add to their cart and buy after viewing their content.

Shoppable also makes it easy to participate in live shopping. Platforms like Walmart, YouTube, and TikTok host live shopping events where influencers and Celebrities showcase new products your customers can click through and buy.